I’d like to remind them that America isn’t the entrepreneurial Shangri-La people think. There were many hiccups and struggles and lawsuits, each of which could have bankrupted the young company. Knight had to maintain a full-time job as an accountant while running his company on the side. Nike’s success was not at all guaranteed. He was more of a warrior/competitor that just kept on fighting. He didn’t start with “Air Jordans” and “Just Do It” fully-formed in his mind. In fact, he only started Nike after Tiger threatened to pull his distribution rights. Knight first sold imported shoes from Japan – Tiger by Onitsuka. He was a visionary, but not necessarily how you think. People, sensing my belief, wanted some of that belief for themselves. I believed that if people got out and ran a few miles every day, the world would be a better place, and I believed these shoes were better to run in. So why was selling shoes so different? Because, I realized, it wasn’t selling. I’d been slightly better at selling mutual funds, but I’d felt dead inside. I’d been unable to sell encyclopedias, and I’d despised it to boot. He ran for fun and would have kept running even if he never owned a shoe company. Phil Knight was on the University of Oregon track team. Here are some quick notes that I took (less than usual due to it being an audiobook) along with some of my favorite quotes (you can mark notable places with the app and then go back). The other book I picked was When Breath Becomes Air.) As with all Amazon trials, it’s easy to cancel. (Right now, Audible is offering two free audiobooks as part of its free trial.
While I usually prefer reading physical books since I like to write notes and make highlights, this book seemed more like a story so I decided to listen to it as an audiobook. I only started listening to Shoe Dog: A Memoir by the Creator of Nike by Phil Knight after seeing it mentioned as Warren Buffett’s “favorite book of 2016” in his Berkshire Hathaway annual letter. They were an ugly blue-suede color from the bottom of some bargain bin, but they were only $34.99 and they were mine.Īs Nike was already huge by then, I never had any curiosity about the early years of Nike. I still remember the day I finally got a pair.
I’d doodle shoes with that AIR logo and visible air pocket. As a kid in the late 1980s, I admit that I yearned for a pair of Nike Air shoes.
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